The packaging industry is constantly evolving and new customer expectations and buying habits are one of the many factors driving the change. Understanding the trends in the packaging industry is important for manufacturers who want to stay ahead of the curve and understand changing consumer needs. Understanding trends can also help them become more efficient by embracing innovation. Let’s take a look at some of the major trends to watch in the world of packaging in 2019.
Digital printing is definitely changing the approach to packaging and it opens up tons of opportunities. Digital printing allows for more options for customization and personalization. And the majority of packaging companies have already made the switch from analog printing to digital over the last decade.
Last year was the first where flexo presses were superseded by narrow-web digital ones. This marks a major shift in the industry. As a matter of fact, a recent study by LPC found that digital press installations grew by over 11% in North America in 2019. In contrast, the number of traditional press installations was around 9%.
Clean Labels and Transparency
People want to know where their food is coming from now more than ever. They also want to know what benefits they can get from products as fast as possible. They want easy to understand and succinct design elements that will enlighten their purchase decisions.
According to a study by Mintel, around 50% of people surveyed said that they would be interested in scanning products to know the provenance of the produce used in their production.
The Constant Rise of E-Commerce
E-commerce is constantly gaining market share in the retail sector and shows no signs of slowing down. One of the last frontiers in the world of e-commerce is groceries, but people buying groceries online could soon become the norm.
It has been estimated that 1 in 5 US households are already using curb-side pickup or door to door delivery services to order food online. Not to mention successful meal subscription services like Hello Fresh and Blue Apron. We can expect to see more and more collaboration between meal kit companies and grocers in the next coming year.
With this influx in demand, there will also be more demand for innovative packaging automation solutions. There will be more demand for flexible packaging and a need for smaller and more convenient packaging sizes for people wanting to enjoy meals on the go.
The Rise of Private Label Brands
Private labels no longer hold the stigma they once had and are gaining much more trust from customers. While retailers like Costco and Sam’s Club have elevated the private label to a science, new players like Aldi with their exclusive private label selection of products could mark a shift in the industry.
Staying abreast of the most recent changes in the industry is essential if you want to meet your customers’ needs and learn how you can improve your operation. Make sure to keep an eye on these trends in 2019 and see if you could take advantage of them in your line of business.